Don't feel like you need to include a shiny proposal document in the first instance. The cover page should include the details of the potential client and your details. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Assess whether what you can offer will help them reach their goals in a broad sense. This is the part that actually attracts your potential sponsor. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " . Instagram is a powerful platform for building a following and promoting your racing brand. Racing is an expensive sport that requires investment and sponsorship. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. A business or group sponsors a racer, providing monetary support. %PDF-1.4 % I think motorsports has become too commercial and that sponsorship interferes with good racing. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Its a great thing to have but it will not help you secure sponsors on its own. Limit the history to no more than two typed pages. How much work will be involved on your end in delivering on the sponsorship? You now have to deliver on your sponsor's expectations and, if possible, exceed them. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Agree 10.48% All sponsors are encouraged to attend racing events. Take pictures of you, your team and your car. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Have a question? There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. trailer Want to sit next to thousands of screaming fans? The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. This high quality transparent png images is totally free on PNGkit. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. A short biography about you. Once youve found the business youd like to approach, think about what their goals are. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Making sure the right type of information is included though does matter. The best way to learn about racing sponsorship is to read as much as you can about the subject. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. In exchange anyone who donates gets their name on the car for the event. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Make a list of every racing expense you incurred over the past season and tally the entries. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Leg Daddy Racing Sponsorship Proposal 1. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Why is it better than everyone else's? This is by far the most useful and engaging type of proposal and the kind the template will help you create. Write what the sponsor will get in return, working from the list you have prepared. This is where you set yourself apart from the rest. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Are you looking at club racing as a stepping stone to Going Pro? A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. So go the extra mile. Consider trade magazines, local newspapers, and blogs too. xref This will re-iterate facts about the event benefits, and features. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Create a clear list of features and benefits that you can pick and choose from. 03. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. How do I write a sponsorship proposal? It's now time to decide whom to approach and how to get them interested in sponsoring your race. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Buy tickets for a NASCAR or F1 race. Use all forms of media to showcase who you are: text, photo, audio, and video. But there are two big things that help you find success. endobj This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. 0 Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. The prototype race car is to be evaluated for its potential . In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Sponsorship costs are negotiable and generally a one-time expense. . Simply putting a name out doesnt always mean it will come back as added revenue for a company. Do people regularly gravitate towards you for some reason or other? If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). You might be getting involved in discussions on LinkedIn. What is the sponsor trying to get out of a potential sponsorship of your event? L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Are you posting regularly? If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Road Racing in the United States has several tiers. Consider checking out Oval Track racing. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Step 2: Write a two to three paragraph of your opportunity. 0000051603 00000 n How are you going to justify the cost of what youre offering? Include references to your relationship-building conversations. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream The term influencer is relatively new, but the concept has been around for advertisers for a long time. A motorsport proposal template wont be for everyone. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. How invested will they be in the sponsorship's success. Its so much easier to close a sale with someone youve already built a rapport with. It does not mean that it must include false claims or misleading information. This means trying to figure out: Listen. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Your true request is that you are asking to be part of the sponsor's sales team. 3. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Type text, add images, blackout confidential details, add comments, highlights and more. vve Argument template relies upon theory and the author's experience teaching this talent. These are great places to start. Steps. 1. Posted on January 12, 2023 by admin. We believe auto racing sponsorship can offer a significant foundation from Head Start is our industry podcast, delivering in-depth content on anything cool happening in the For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. The template proposal sponsorship comes in A4 and US Letter size. E@!Euq[dIV%ehJQ5$ Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Include methods like cheque, e-transfer, PayPal, etc. This is how you present yourself as a racing driver and show your value to potential sponsors. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Dont just assume that because youre posting nice pictures and updates, your audience will be interested. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. The term influencer is relatively new, but the concept has been around for advertisers for a long time. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Getting a response from your sponsor on your proposal is amazing news. After all, they're after your event as much as you're after their sponsorship! s !1A"3Qa5RSTrt#$2BqUb But avoid: Well done on getting to your first sponsor meeting! It is a document that seeks help from sponsors to help them with their racing careers. Increase sales? Sign it in a few clicks. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Treat your Race Team as a Business. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Research the sponsor you are targeting. You have to convince a potential sponsor that YOU are the person who will work for them. By getting your name into the press, your message is spread further than your existing audience. 0000000016 00000 n The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The design proposal sponsorship is easy edit in InDesign. Look through the instructions to learn which data you must give. Treat the race car sponsorship proposal as a business transaction. 0000000902 00000 n To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Before you even consider approaching a sponsor, put together a sponsorship . However, getting more followers on Instagram can be challenging, especially with so much competition out there. How to Find a Sponsor as a Beginner Triathlete. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. To be clear; for every dollar they give you, they want(need?) But these features dont work alone. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Businesses who sponsor drivers will pay money or provide free (or more likely. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. The target marketing group for the race car is the non-professional weekend autocross racer. Download this 100 percentage editable presentation and get access to our highly . When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Dont let imposter syndrome get the best of you. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. You do not need to include every cost. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. She also has edited and produced online content for those publications. How will your sponsor assess the sponsorship and whether it has been a success for them? When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! When it comes to drafting your proposal, you can use either a presentation or document format. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. So I built it myself-Ferdinand Porsche. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Thank the letter reader for his or her time and include all of your contact information. It is not a donation nor is it a "favor". Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Available on your favorite podcast player. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Sponsorships are not charity. Sponsorship announcements throughout race season. Paramount Primary. Download Its about being a christian role. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. You might be messaging lifestyle brands on Instagram. One of the biggest mistakes drivers make is getting too lost in their own heads. Strongly Disagree 0.44%. Do you have a very popular online presence? hb```"gVa1G2S\Z&80~QRse . @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Ask the sponsor for a specific amount of money. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Do not plead. Click the link below to read more. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. We work together, help each-other out, and do all we can to make sure well have a great race. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Trying to race while sticking to a budget? This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. 68 11 Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Edit your sponsorship agreement team online. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Partnership is the key word here, treat it as a partnership, not a sponsorship. If you dont, it might be worth working with a designer to create this as they work on your proposal. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. You are so much more than a racing driver so think about your interests and skills outside of motorsport. You might be operating in a specific niche (see below for more details) or area. Text of Pravega Racing Sponsorship Proposal. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. There are plenty of people (often very young) who show up with that intent. Nationally Televised racing is just that. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . <> Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Keep this in mind with everything you do regarding sponsorship. How do I find companies to sponsor my race car? This tool allows to fill out any PDF or Word document directly from your browser (no software . These can include: Ok - so you have a good understanding of what you have to offer. You need to show up to a potential sponsor with a persuasive, well thought out plan. Race Car Sponsorship Agreement Template. Offering hospitality and a TV audience isnt enough. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Do research about the company. Bring your own food to Track Days Save money while eating better. Valvoline has been there for as long as people have been racing cars. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Essentially, Contingency Sponsors have already agreed to support a racing series. 10+ Automotive Sponsorship Proposal Samples 1. Do not plead. Your personal brand should show who you are as a person and go beyond your racing. As a racing driver you are focused, talented and ambitious in something you love to do . Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Want to race with packed stands and screaming fans? Thank the letter reader for his or her time and include all of your contact information. Drag racing is a sport that needs a lot of money to support it. Not only are you competing against other racing drivers but also against all other marketing activities. Include contact information on the introductory letter and proposal. Work from the outlines you prepared to include all of the important details. The easiest way to get motorsport sponsorship is to build a network. Expand awareness of their product? Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Do your posts get engagement? If you cant think of anything to say or ask, consider whether the prospect is right for you. Open the template in our online editing tool. Sponsorship proposal for Alfie Gendall Racing in 2021. w$ 4iw*\xKLZwI[}K|=Q|>W`! When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. If you want to prove value to potential sponsors in road racing, you need to get creative Approach the deal as a win-win for both sides. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong.
Who Will Replace Anna Faris On Mom, What Is Most Soluble In Hexane, Mondy The Sea Monster, Articles R