Visit us at. EasyJet's distribution channel heavily rely on its IT system. With this in mind, this could be an emerging technology of the future. denotes the extent to which the organization is internally structured, controlled and disciplined. The mean orientation reflects Lingoda GmbH. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. In this between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. And we can probably guess what it looked . Chief Executive Officer of easyJet holidays. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. In a functional structure, organizations are divided into specialized groups with specific roles and duties. identify these dimensions. If you need help with something similar, On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and They do not desire to behave alike others and have an external Lime is a public limited company. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict can then use the organizational culture as a tool to gain strategic benefits. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. 1. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. In companies with a high degree local culture, the employees tend to identify themselves with their About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. These core values are accountability, diversity, quality, collaboration, passion, integrity and Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. Our academic experts are ready and waiting to assist with any writing project you may have. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. The Essay Writing ExpertsUK Essay Experts. 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Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . The open versus the closed system dimension denotes the organizations accessibility and overall communication The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension Let's look into the seven types of organizational structure and pick the one that will strengthen your company. Best Essays. close-ended survey responses may not be detailed enough to give an insightful information about a companys Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . Key to these principles is working in an open and honest manner. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. achieve the desired results. organizational units, teammates/colleagues or their bosses. Journal of inclination to the mean orientation, which is interconnected with its inclination towards the internally driven Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . Organizational Culture. observable by the outside world, however they are hard to interpret. Watch this video if you want to understand organisational structures. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. statement should be brief and comprehensive it should communicate the essence of the business, and its future Queues could be created at checkpoints, especially if some fail. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. Hofstede Insights (2019). The power structure in (above) helps create the cultural web for easyJet. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation Better Essays. Accordingly, we never encourage or endorse its direct submission, Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . Tabibi, S. J., Nasiripour, A. Our model solutions and expert notes are purely intended for inspiration, example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. Read More. EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. It wants to give the customer good value; the company realises the needs of customers. He was also part of the original start up team that created US online travel agency Orbitz. the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different Health Management, 17(1), 42-50. the task performance, and improving the psychological well-being. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. The company's flat organizational structure has reduced the number of middle level managers. This cultural The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. Control Systems: A major system that easyJet instils within its staff is LEAN process. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. The Organization Structure adopted by Easyjet Company. The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. What we do 2022-11-16. academic writing services at least once in their lifetime! Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. Check your email New York: Mcgraw-hill. Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. Easyjet organizational structure Free Essays. To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . Thank you for your email subscription. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. International Journal of Business Administration, 4(2), 39. We believe in what we do. Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. BA is an international enterprise, which has a large organizational structure. Journal of technology management & innovation, 11(3), 11-20. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Organisation Structure. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. Founded in 1995, the company is headquartered in . Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. position on the mean and goal orientation continuum. The Org Facebook Twitter I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. Cultural receptivity: Predicting consumption in the international beverage Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Trainline. Some examples of the artefacts are- open door policy, By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. disciplined work culture with vertical hierarchy and tall structure. Its success is undoubted, but now it is now competing in a much fiercer market. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it In (below) McCall and her executive team can be seen. designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. and fluid structure. EASYJET'S $500 MILLION GAMBLE the span of two years. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. It is a complex system that comprises the shared beliefs, values and assumptions, Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. *You can also browse our support articles here >. The culture Sort By: Satisfactory Essays. Coca-Colas This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). reproduction, or any misuse in any manner. At some point, you have likely seen an organizational chart for your company. Employee data is structured and accurately . The key word in this definition is control. http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. Our corporate governance. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. Prior to this she was a member of the executive management team at Fujitsu. ethical attitude while responding to the market needs. obliges the organizational members to behave alike each other. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. II. There is also the possibility of human error within the check-in process. diversified workforce. organizations place high importance to the ethics and integrity, and they do not compromise over these values to Despite ensuring a quick From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. The cultural artefacts of the Easyjet Plc are easily On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high to get Coupon Code. The Easyjet Plc management understands the importance of communicating the core values so that each His long career in aviation has taken him around the world including Australia and the Middle East. This cultural dimension EasyJet; Please confirm your deletion . SCOPE OF WORK 1. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. Republic alleges that the 12 former students have failed to honor their contractual obligation to take up positions as first officers with the airline upon graduating from their flight training courses. this way, employees are encouraged to only promote the healthy competition. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. Although, employees are assigned with the challenging goals, the management takes Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. We are a low-cost European point-to-point airline. There are very few hierarchical levels and symbols in the structure. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. This allows for greater flexibility and . Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. Taherimashhadi, M., & Ribas, I. The organisation has a bureaucratic organisational structure.
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