You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Make sure you select something that shows just how well you know them. A few days ago I followed a search link and saw some advice that I thought was terrible. Instead, you should spend your time visiting with several people in a one-on-one manner. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. We do coach our clients on these lead generation tactics. Approximately 80 percent of all transactions are done within your sphere of influence. And that's an uncomfortable idea for many of us. It wont be like that for long. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. You didnt think we were going to let you off the hook, did you? Thanks for shring this Yah-me. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Wonderful idea Jennifer and a wonderful post, and some great comments! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Its a simple shame on me script. 2023 ActiveRain, Inc. 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If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. If you like the SOI/geographic farm script above, youll love our other real estate email templates. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! We can use the search update tool for four general areas. Save my name, email, and website in this browser for the next time I comment. Theyre going after the unknown. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. (And, Ill give you the real estate email templates, too.). No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. This raving fan then tells their close connections about you which in turn builds your sphere of influence. But, I thought, no better time than right now. If they are not receiving them, they are not actually in your sphere of influence. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Theres short-term business and there is this big long-term business potential. What do you love about it? If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! I especially liked your photos of the latest outing you had at Russian River. Or ask for feedback?? Let us help you. This helps you get rid of any old contact information that is either incorrect or no longer in use. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Do you have something you could YAY-ME about to your sphere? If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Are you tempted to use AI to write blog posts? But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Most marketing agents do fails because they don't under. Looking forward to catching up with you soon!. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Whether you use the MLS or your agent website through your CRM, it can be completely free. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Why am I sharing this wonderful news with you? Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Out of 30+ agents in my office, I was one of only 9 to receive this honor! Yours was the best ! If this has happened to you, you need to re-engage with those people. Dont take the cheap route if its going to come across negatively. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Offer something of value. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. But the truth is, as humans, were already influencing each other all the time. These include: What this means is that the current real estate market is volatile at best. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Its really simple. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Brian Icenhower of The Real Estate Trainer has a great tip. The art of the personal written word is dwindling. You Are Truly "Above The Crowd!". He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. I didnt know if theyd know who I was. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. That's a wonderful example. You may think that you are so busy that you will never have time to go to another networking event. I stay in touch with my people, past present and to come, with a monthly . Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. If you havent been staying in touch with your SOI like you know you should, youre not alone. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Diversify Your Outlets 5. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. He is CEO of Agent Dominator. Thanks. That said, the fact of the matter is that our SOI is where its at. Take Advantage of Social Media 3. You will be shocked with the answers youll get. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Try to do this for each and every person on your list. Its expected in business. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Look, we get it. Here is how to create an audience. Sample Real Estate Introduction Letter To Friends! Hi Jennifer, Interesting concept and comment thread. 6. I think either way would be fine - whatever feels right to you. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. If theres one SOI pro tip that bears repeating, its this: Never assume. Pro Tip: NEVER write anybody off. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. If you use your agent website for your Listing E-Alerts, you can use.
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